Ljestvica najboljih brendova 2011

  1. LEGO
  2. Miele
  3. Nivea
  4. Tchibo
  5. Rotkäppchen
  1. Triumph
  2. Gillette
  3. Microsoft
  4. Canon
  5. Langnese

Gruner & Jahr – Analiza familije:

svih roditelja znaju za LEGO: 96%
misle da je brend simboličan:   82%
hvale kvalitet LEGO proizvoda: 81%

“Eltern” Analiza

Prepoznatljivost

LEGO: 96%
Hipp: 95%
Alete: 95%

Kvalitet

LEGO: 81%
Ravensburger: 70%
Playmobil: 68%

Simpatija

LEGO: 82%
Ravensburger: 74%
Playmobil: 68%

Korištenje

LEGO: 78%
Ravensburger: 77%
Playmobil: 63%

Source: Family Analysis 2005, Institut für Demoskopie Study Desing; Face-to-face Interviews with 2831 People 14+ with a minimum of 1 child below 14 years