Ljestvica najboljih brendova 2011
- LEGO
- Miele
- Nivea
- Tchibo
- Rotkäppchen
- Triumph
- Gillette
- Microsoft
- Canon
- Langnese
Gruner & Jahr – Analiza familije:
- svih roditelja znaju za LEGO: 96%
- misle da je brend simboličan: 82%
- hvale kvalitet LEGO proizvoda: 81%
“Eltern” Analiza
Prepoznatljivost
- LEGO: 96%
- Hipp: 95%
- Alete: 95%
Kvalitet
- LEGO: 81%
- Ravensburger: 70%
- Playmobil: 68%
Simpatija
- LEGO: 82%
- Ravensburger: 74%
- Playmobil: 68%
Korištenje
- LEGO: 78%
- Ravensburger: 77%
- Playmobil: 63%
Source: Family Analysis 2005, Institut für Demoskopie Study Desing; Face-to-face Interviews with 2831 People 14+ with a minimum of 1 child below 14 years